GreatWest Real Estate professionals are experienced in advising home sellers on the importance of key issues, which will keep their homes from selling. They begin as follows:
1. You don’t have quality photos of your home. Most homebuyers begin their home search via the Internet. What they see visually in those first on-line encounters with your home can make the difference between whether they continue to explore your home further, or click away to the next available property with criteria they are searching. Quality photos make a significant difference in a homebuyer’s initial decision-making. It helps them decide whether their next action will be making an appointment to actually see your home in person.
2. Does your home show well? Sometimes this can mean the more subtle things – The smell of the house (especially if you have pets). It can be the annoyance of a dog that barks. Are the walls in need of fresh paint, and does the carpet really need replacing.
3. Have you overpriced the home? It is vitally important that you view your property with objectivity. Divorce yourself from your own feelings about your home, and view it through the eyes of a “buyer.” Pay attention to the Comparative Market Analysis prepared for you by a knowledgeable real estate agent. Make certain that it INCLUDES short sales and foreclosures. How does it compare in condition and updating to other properties being marketed or recently sold. These factors can make significant difference in valuation for market purposes.
4. Has your listing worn out it’s welcome on the market? It is a fact, that once homes have been on the market for awhile, they lose their initial fresh marketing impact. If you have overpriced your home, or allowed it to remain on the market without showing well, or the other important marketing energy discussed in the previous items, this can happen. There are several ways you can remedy this - (a) You can remove it from the market and give it a rest until spring. (b) You can initiate a price reduction. (c) You can make some needed improvements like paint, new carpet, or other cosmetic touches. (d) Home staging is another useful tool.
5. Transparency is more prevalent in today’s real estate world. In the past, Buyers traditionally contacted an agent for their “first” viewings of “for sale” homes. However, in today’s world, the Internet is primarily the “first” showing of properties, with the “actual” second showing occurring when the Buyer has previewed your home via websites like Craig’s List, Zillow, Trulia, and Google Base, etc.
6. It ain’t what you hoped for. You are fortunate enough to be in an area where homes often receive multiple offers. And you have accepted an offer on your home that is above list price. HOWEVER, the appraisal arrives $30,000 less that what has been agreed upon by you and the Buyer. You can sometimes successfully negotiate with them - but make it work, even if you need to drop the price. After all you will likely have the same problem with subsequent Buyers.
If you have questions, or wish to explore the quality marketing advantages of GreatWest Real Estate, please contact us. We look forward to hearing from you!
Written for GreatWest GMAC
by: Myrl Jeffcoat
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